Jackie de Nicola, a professional dancer and model out of Hoboken, New Jersey broke her foot toward the end of her senior year in college. Having to adjust to a lifestyle of forced relaxation, she started to get stir crazy - her boyfriend (now husband) took notice and bought her admission to a single cookier class to help her cope her new temporary lifestyle - a life that was once dancing around the house to everything from pop to jazz to a life that had become just sort of hanging out and healing up.
Little did they know that it would soon begin to flourish into a side hustle that would seemingly explode before their eyes. As it turns out, Jackie's just as gifted an artist off her tiptoes as she is on them and it didn't take long for the rest of the tri-state area to begin taking notice in her talents.
In a matter of months, Jackie has taken her business from zero to 1000+ and growing with each new post on Instagram. Her first Christmas season was larger and busier than she'd ever imagine and she continues to garner recognition for her absolutely incredible, edible art.
When Jackie reached out to ten18films, she knew she wanted an entire revamp of the existing logo. We took the time to get to know her, her brand and the story that brought this brand to life so we knew exactly how she should be portrayed in design.
The result is a fun, but elegant brand that matches the professional cookier level she's reached so rapidly.
Head over to Instagram to give Jazzy Jac's Cookies a follow and check out some of the amazing work she pours into every single cookie she makes.
"Since ten18films recreated my logo, business has boomed! It brought my small business to a new, more professional level and therefore has given me the confidence to go for it wholeheartedly."
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